From Office to Happy Hour: Transform Your Eyeshadow Stick Look in Minutes
Struggling to rush from the office to a social event and don't have enough time...
How to Use Color Correcting Concealers to Neutralize Dark Spots
Welcome to the world of color correcting concealers - the ultimate solution for neutralizing dark...
Hello Bridesmaid, the eyes are on you!
Hey, nobody is more excited than you for your best friend's wedding, and we know...
Eye talk with Type Beauty
In the world of Gen Z, makeup is a form of self-expression. We're all about...
Blush guide made for you: Melanin rich skin
We all know how blush holds the power to elevate your entire look! And the...
From Purchase to Presents: Get Free Samples As Per Your SkinType
In a world bustling with consumer choices, it's often a challenge to strike the right...
Hello Bestie, It’s sale time!
There’s no better tale, story, or definition, except one where were two besties shop together,...
What’s in my makeup bag: Founder’s edition
Our founder Ananya Kapur is a chemist herself and is a makeup curator, quite literally....
