Best Vegan Makeup Brands in India

Why Should You Consider Vegan Makeup in India?

The beauty industry in India is evolving. With increasing awareness around ethical consumption, vegan makeup has found its place in everyday routines among activists and regular consumers looking for skin-friendly, sustainable options.

Vegan makeup involves removing animal-derived ingredients like beeswax, carmine (a red pigment from insects), lanolin, and gelatin from your makeup bag. Many of these ingredients can trigger allergies or sensitivities, which makes vegan formulas appealing even from a skin health perspective.

If you're someone who’s mindful about ingredients or simply wants products that align with your values, making the switch to vegan and cruelty-free makeup might be the simplest place to start.

What Qualifies a Makeup Product as Vegan and Cruelty-Free?

A product labeled vegan contains no animal-derived ingredients. This means no milk enzymes, no collagen, no animal-sourced pigments.

But vegan isn’t the same as cruelty-free. Cruelty-free means no animal testing, neither on the final product nor its ingredients. The best makeup brands today ensure both. Certifications like PETA Certified or Leaping Bunny are strong indicators that the brand stands by those claims.

Before adding something to your cart, flip the product over or check the brand’s About page. Transparency matters. A good brand will have nothing to hide.

Which Are the Best Vegan Makeup Brands in India Today?

Some of the most promising names in the vegan makeup scene in India are Indian-born brands that have redefined what clean, conscious beauty looks like.

Type Beauty

One of the few Indian brands designing makeup like skincare, Type Beauty builds every formula around real skin needs like pigmentation, sensitivity, acne, dullness, and more. Their products are PETA-certified vegan, dermat-tested, and made for Indian skin tones.

What to try:

• Get Even Serum Foundation – Formulated with Niacinamide, Vitamin C, and Bakuchiol to fade dark spots and boost brightness. This medium-coverage foundation offers a radiant finish and includes SPF 50, making it perfect for daily use.
• Calm On Foundation – Ideal for sensitive or reactive skin, this foundation soothes redness with colloidal oatmeal and supports the skin barrier with amino acids.
• Light Up Lipstick – A hydrating lipstick enriched with Niacinamide and Vitamin C to reduce lip pigmentation and support healing. 

You can browse all of Type Beauty’s vegan and skin-specific makeup here.

Kiro Clean Beauty

Kiro blends performance with purpose. All their products are vegan, cruelty-free, and free from parabens, talc, and other skin irritants. From vibrant lipsticks to buttery blush duos, the brand focuses on creating makeup that does more than sit on your skin.

Plum Goodness

A pioneer in clean beauty in India, Plum is known for affordable vegan products that work. Their skincare-first approach has made them a hit, especially among those with acne-prone or oily skin. All products are PETA-certified, and they clearly list ingredients for every formulation.

Disguise Cosmetics

Disguise’s gender-neutral packaging and inclusive shade ranges are paired with genuinely good formulations. Their cream blushes, eyeshadow sticks, and lipsticks are easy to apply, long-wearing, and always cruelty-free.

Daughter Earth

If you’re looking for formulations rooted in natural beauty products but backed by scientific research, Daughter Earth is worth exploring. The brand uses bio-active plant extracts and clean labs to formulate lip tints, foundations, and skincare with powerful results.

What Are the Best Vegan Lipstick Brands in India Right Now?

Let’s be honest. Most lipsticks still use beeswax, lanolin, or carmine, making them far from vegan. But that’s changing. A few standout brands are finally offering cruelty-free lipsticks that deliver on performance, comfort, and color payoff.

The Light Up Lipstick by Type Beauty deserves a special mention for combining skincare and color, treating pigmented, dry lips while delivering bold, transfer-proof color.

Are Organic Makeup Products in India Always Vegan?

Not quite. While organic makeup in India is becoming more accessible, many formulations still contain animal-derived substances. For example, ghee, honey, and beeswax are popular in Ayurvedic-based organic brands.

That said, some brands are going the extra mile to tick both boxes:

• Juicy Chemistry – Certified organic and transparent, though not all products are vegan.
• SoulTree – Some products are vegan (check labels), but the range includes animal-derived ingredients too.
• Daughter Earth – Offers truly clean and vegan formulations that are both natural and science-backed.

So if you're seeking something that’s both organic and vegan, always read the ingredient list, or better, choose brands that declare both clearly.

Which Clean Beauty Brands in India Are Also Vegan and Sustainable?

Clean beauty refers to formulations free from toxic ingredients like, parabens, sulfates, phthalates, and synthetic fragrances. But clean doesn’t always mean vegan or cruelty-free. That’s why it’s essential to find brands that consciously combine all three.

The good news? Several Indian brands do.

• Type Beauty – Meets Sephora’s Clean Beauty standards, offers vegan skincare-grade actives.
• Earth Rhythm – Prioritizes sustainability with recyclable and refillable packaging.
• Asa Beauty – Offers refillable packaging and minimal formulations.

When choosing eco-friendly makeup in India, packaging also plays a big role. Refill systems, recyclable materials, and carbon-conscious supply chains matter just as much as ingredients do.

How to Make a Conscious Beauty Switch That Lasts

You don’t need to overhaul your entire routine overnight. Start small. Maybe replace your foundation with one that doesn’t just cover flaws but actively improves your skin, like the Get Even Serum Foundation or the Calm On Foundation. Pair it with a lipstick that tints your lips while healing them, like the Light Up Lipstick.

Choosing vegan makeup brands in India isn’t about being perfect. It’s about being mindful of what goes on your skin and how it affects the world around you.

Key Takeaways

• Vegan makeup in India skips both animal-derived ingredients and testing, making it ethical and often safer for sensitive skin.
• Type Beauty, Kiro, and Daughter Earth lead the list of Indian brands offering performance-driven, vegan formulations.
• The Light Up Lipstick by Type Beauty is a standout for treating lip pigmentation while providing rich, vegan color.
• Not all organic makeup is vegan. Check for hidden animal-derived ingredients like beeswax or ghee.
• Starting small, like swapping your foundation or lipstick, is the easiest way to shift toward cruelty-free beauty without feeling overwhelmed.

FAQs

Which makeup brands are vegan and cruelty-free in India?

Top names include Type Beauty, Disguise Cosmetics, Plum Goodness, Kiro Beauty, Iba Cosmetics, and Daughter Earth.

Are vegan makeup products better for skin?

They often skip harsh animal-based ingredients that can clog pores or cause irritation. Brands like Type Beauty go a step further by using actives like Niacinamide and Bakuchiol to target specific skin concerns.

What is the price of vegan cosmetics in India?

You’ll find everything from ₹300 lipsticks to ₹2,000+ foundations. Most mid-range brands like Type and Kiro offer excellent formulations around ₹1,000–₹1,500.

Is vegan makeup available online?

Absolutely. You can find them on Nykaa, Amazon, and directly on brand websites like  Type Beauty, often with better discounts and bundles.

What makes a makeup product vegan?

No ingredients from animals and no animal testing at any point in development. Always look for PETA-certified or cruelty-free logos on the packaging.