In 2025, lipstick is making a bold statement. Influencers are leading the charge by embracing unique lipstick shades that were once considered unconventional.

We’re now seeing a rise in bold lipstick colors that are wearable and versatile. Indian influencers, in particular, are showing how to confidently rock these unexpected hues that look stunning on Indian skin.

Gone are the days of sticking to a few classic shades. Today, influencers are experimenting with everything from deep, rich berries to cool lilacs and proving that statement lipstick can be both fun and flattering.

This article dives into the 7 unusual lipstick colors that Indian influencers are rocking in 2025. Somebody’s pushing the boundaries of beauty trends!

Deep Berry Tones

Deep berry shades like mulberry, black cherry, and plum are giving classic red lips a run for their money. These rich, dark tones are now the go-to for anyone wanting to make a bold, modern statement.

Why It Works

Deep berry shades beautifully complement Indian skin by enhancing their natural undertones for a rich, flattering finish. These shades bring boldness and elegance together which you can flaunt at any occasion.

How Influencers Are Wearing It

Influencers are all about deep berry tones for both evening events and casual days. The key is versatility. Pair it with a simple makeup look for a chic vibe, or go all out with bold eyes for a high-fashion statement.

Pro Tip: Try our Zit Quit Hydra Jelly Tint for a lightweight, buildable berry tint. It also gives you the flexibility to go soft or bold with ease.

Terracotta Browns

Terracotta and earthy browns have emerged as the new neutral. These colors offer a warm and grounded alternative to classic nude pinks.

Why It Works

For Indian skin, terracotta tones enhance natural warmth and provide a sophisticated yet approachable look that works well for any occasion.

How Influencers Are Wearing It

Influencers are embracing terracotta browns for both everyday looks and glam evenings. This shade has quickly become a go-to for both professional and casual settings. It never fails to add a soft touch of elegance without being too overpowering.

Pro Tip: For a soft, natural terracotta tint, try the Soak It Hydra Jelly Tint. It gives you that fresh, dewy color while remaining buildable for a more intense finish.

Muted Neutrals

Subtle, muted neutrals like taupe, rose-beige, and mocha are perfect for those who want a sophisticated, understated look that suits any occasion. These shades exude a polished, modern look that’s versatile enough for any setting.

Why It Works

Muted neutrals offer a polished, clean finish, and they enhance natural beauty without stealing the spotlight.

How Influencers Are Wearing It

Influencers are embracing these neutral shades for their minimalist makeup looks. They provide a chic, elegant vibe without being too bold.

Pro Tip: The Get Even Hydra Jelly Tint is ideal for a soft neutral tint. Enriched with Vitamin C and Turmeric Oil, it not only provides a gorgeous finish, but also treats your lips with skincare benefits.

Glossy Lips

Glossy colors are back in a big way. They bring a shiny, pigmented finish without the sticky feeling of old-school glosses. This trend is all about achieving the perfect balance of shine and color with a comfortable texture.

Why It Works

Glossy colors are ideal for adding a dewy touch, especially in summer lipstick looks.

They give you a hydrated finish that catches the light beautifully, all while keeping your lips soft and non-sticky.

How Influencers Are Wearing It

Influencers are embracing glossy lips for their laid-back, fresh vibe during the day, and using them to complement bold eye makeup for a glamorous night-time look. It offers a versatile and radiant finish.

Pro Tip: For a beautiful, hydrating glossy finish, try the Soak It Hydra Jelly Tint. It provides a dewy, high-shine look while keeping your lips moisturized all day long.

Mini Lipsticks

Mini lipsticks are trending for their portability and convenience. They allow influencers to experiment with a variety of unusual lipstick shades without the commitment of full-size products.

Why It Works

These compact lipsticks are perfect for those who want to try bold or unconventional colors. They’re also great for quick touch-ups throughout the day.

How Influencers Are Wearing It

Influencers are seen using mini lipsticks to experiment with new colors on-the-go, offering a fun and versatile way to mix up their lip looks whenever they want. It’s all about convenience and creativity!

Cool-Toned Lilac

Cool-toned lilac is a playful and bold choice for those who are ready to step out of the box and experiment with non-traditional lipstick shades.

Why It Works

It’s an unexpected yet fun color that pops against Indian skin tones. It helps create a cool contrast to the natural warmth of the complexion.

How Influencers Are Wearing It

Influencers are embracing lilac for everything from editorial looks to street style. It’s quickly becoming another favorite for those looking to make a statement with something fresh yet unconventional.

How to Style It

Pair lilac with minimal eye makeup for a striking statement lip, or balance it with soft glam for a more cohesive, yet edgy, look.

Electric Orange

Electric orange is making waves as a bold, statement-making color for those who love to stand out and add a burst of vibrancy to their makeup.

Why It Works

This daring color adds an instant pop of energy, perfect for fashion-forward looks and moments when you want your lips to take center stage.

How Influencers Are Wearing It

Influencers are pairing electric orange with neutral or monochromatic outfits, letting the lips do all the talking and turning heads wherever they go.

How to Style It

Keep the rest of your makeup simple to let the lips be the focal point of the look, or pair it with a monochromatic outfit to really make the color pop.

Key Takeaways

  • Bold lipstick shades like deep berry and electric orange are replacing traditional colors.
  • Indian influencers are embracing unusual lipstick colors for both casual and glam looks.
  • Glossy lips are back, offering shine without the sticky feel.
  • Mini lipsticks are perfect for experimenting with unconventional shades on the go.
  • Statement lipstick is all about standing out with colors like terracotta browns and cool-toned lilac.

FAQs

  1. What unusual lipstick colors are trending in 2025?
    Shades like deep berry tones, cool-toned lilac, and electric orange are gaining popularity, offering a fresh take on bold lip colors.
  2. Are bold lipstick shades wearable for Indian skin?
    Absolutely! Bold lipstick shades, like terracotta browns and deep berry tones, are flattering on Indian skin, enhancing natural undertones and adding elegance.
  3. Which influencers are wearing unique lipsticks?
    Many beauty and fashion influencers are embracing unusual lipstick shades, showcasing their versatility on platforms like Instagram and YouTube.
  4. How do I style unconventional lipstick colors?
    Pair unconventional shades like electric orange or cool-toned lilac with minimalist eye makeup for a bold statement lip, or balance with soft glam for a cohesive look.
  5. Why are mini lipsticks trending?
    Mini lipsticks allow for experimentation with bold colors without committing to a full-size product. They’re perfect for travel and quick touch-ups.